Thursday, October 1st.
Bacardi in Cuba.
In 1862 Bacardi purchased a small distillery in Santiago de Cuba and began producing rum. In the 1890's they opened a sales office in Havana. During prohibition, when the U.S. Congress banned the making, sales, and drinking of alcohol in 1928, Barcardi had to close their New York bottling plant. They came up with a great scheme which enticed people to go to Cuba. "But Bacardi did not view Prohibition as defeat. Instead, it kicked off an innovative campaign promoting Cuba as an enticing, tropical island escape from the drinking restrictions back in the USA.
Bacardi in Cuba.
In 1862 Bacardi purchased a small distillery in Santiago de Cuba and began producing rum. In the 1890's they opened a sales office in Havana. During prohibition, when the U.S. Congress banned the making, sales, and drinking of alcohol in 1928, Barcardi had to close their New York bottling plant. They came up with a great scheme which enticed people to go to Cuba. "But Bacardi did not view Prohibition as defeat. Instead, it kicked off an innovative campaign promoting Cuba as an enticing, tropical island escape from the drinking restrictions back in the USA.
Tantalizing postcards illustrating the allure of Havana nightlife and BACARDÍ rum cocktails were mailed out. And a major airline ad encouraged U.S. customers to "Fly to Cuba and Bathe in BACARDÍ rum."
The strategy paid off. American tourists flocked to the lively Havana bar scene. One of Cuba’s first skyscrapers, Edifico Bacardi, opened its elegant black-and-gold art deco bar to celebrities and entertainers and even the Spanish royal family." (taken from the Bacardi web site)
My photos.
Continued later because I am tired right now and will take a little break and sip some Santiago de Cuba Anejo rum :)
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